3 Common Mistakes Made When Submitting To Article Directories
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:
1. Not knowing the main reason of writing the article
The 3 key benefits of writing article are branding, lead generation and promotion. Most people will write for one or all of these reasons.
But the true reason why you write an article is to inform or educate your audience. The 3 benefits mentioned earlier will not be achieved if no one read your article.
Write with your target audience in mind and the benefits will followed.
2. Not maximizing the promotional opportunities of article marketing.
Submitting good quality articles will gain you valuable backlinks. But that is only one aspect of article marketing. You should also incorporate basic SEO tactics into your article.
Mention keywords at strategic places. Make sure not to overdo them. Make use of your main keyword or secondary keywords for anchor texts. If the article directories you are submitting do not support anchor text, make sure to include a full URL to your site.
Make sure there is an opt-in form on your site to capture name and email address of your visitors. If not, you will lose them forever.
3. Writing content that does not benefit your readers.
If all you want are backlinks from the article directories, than you are going to leave a lot of money on the table. The true power of article comes from its viral effect. The more other website owners publish your article, the more visitors you will get and potentially an increase in profits if you have a strong sales funnel.
All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. Do not let basic stuffs like poor grammar and wrong spelling prevent your article from getting distributed.
In the end, the choice is yours. You can take the easy way and get little exposure. Or put in some extra up front and watch the avalanche of targeted visitors coming to your site.
