A Ford Dealer in Gainesville Gives the Finger to the Recession on Account of Outstanding Marketing in Florida.
Despite the fact that right now domestic manufactures like GM and Chrysler may go under, a Ford dealership in Gainesville FL, is raking in exceptional profits. Marketing Florida has caused this fantasy to become a reality at a moment in time when many dealers are closing up shop. This achievment proves that domestic dealerships can in fact stay afloat and be quite profitable.
Regardless of the current economic plight, Santa Fe Ford’s used cars and trucks are selling faster than Girl Scout cookies at a milk parade. A Florida SEO company, MarketinginFlorida.com has directed the majority of Santa Fe Ford’s internet marketing campaign toward advertising used trucks in Gainesville
“In the past 8 months I have sold my complete stock of negative inventory, mostly sold to new retail customers, and for the first time in a very long time my pre-owned department is quite profitable. Marketing in Florida’s online marketing services and our competitive pricing strategies have been directly responsible for the upticks in my used vehicle sales department. We spend very little money advertising our used inventory other than our internet marketing efforts and right now, around 72% of our sales come directly from our online marketing.” Greg Waitcus, VP, Santa Fe Ford.
Santa Fe Ford’s achievments prove that today’s local auto dealers can become viable if they point their business model and web marketing to be in-line with what today’s car buyers demand. The days of dark shades and key flipping are over. Today’s car customer understands the market value of vehicles and demands full disclosure before they visit or even call the dealership.
Overwhelmingly, the 20,000+ auto dealers in America are local businesses that are owned and run by civic-minded businessmen who go to church, support their local little leagues and treat their customers very well. With a North Florida Ford dealership posting big gains month after month, Barrack Obama and friends must find a path for the Detroit auto makers to become viable. If GM is allowed to go belly up, the ripple effect may bankrupt America.
With bankrupt domestic auto makers, it is the local dealers that will take the true hit on all of their new inventory. It is not the manufactures that are financing all that inventory, it is the local dealers. Without solvent manufacture backing, all of the your local domestic dealership’s existing new stock would have to be instantly written down to auction levels as all domestic auto makers backing would immediatley become void. For nearly all affected dealerships, those write downs would amount to placing them in an immediate default of their loan covenants with their floor planners. Without the cheap financing for their inventory, almost no franchised domestic dealers can keep going.
Across the country franchised automotive dealers directly and indirectly support an unbelievably large workforce spanning many industries. They generate incredible amounts of state and local tax revenue and make a significant portion of political and charitable contributions. With unemployment over 8% and now talk of unemployment staying high thoughout the recovery, America would have a hard time recovering from loosing Detroit.
The disappearing of jobs and tax revenue at all levels would be {staggering|devestating}. Domestic auto dealers are the backbone of their local economies. Collectively, domestic dealers are the backbone of America. Domestic auto makers and congress must find a way to save Detroit or risk a crippling failure of America.
–>
