How to Use Social Networking to Drive Traffic to Your Website
Social networking is a modern way to connect with your friends that’s fairly fast and very easy. It is the equivalent of the backyard fence where housewives used to meet to discuss the news of the day and share tips about new products they had discovered. Those products grew by word of mouth because they are passed from one housewife to another. Products that are recommended by a friend are deemed good and can be trusted. The power of word of mouth advertising has long been acknowledged in the marketing world, but companies have been slow to recognize the potential of social networking sites like Facebook and MySpace.
Try spending time tinkering with those sites and you will see that it is a world (or community) that’s full of opinions. You will see that certain people have subscribed to certain band or product pages. You will also see that one has sent a note to his 500+ friends that they need to see this sci-fi movie that just came out because the effects were amazing! In fact, most things on these sites are mainly statements of points of view. “I tried the Mandarin Cosmo of ABC bar, it was great! Did I mention it was cheap too? You should go and try it.”.That person may also blog about the newly opened club that’s fairly cheap but maybe lacks that “club ambiance”!The friends who read those posts are more likely to go for the Cosmos than the new club.
Like all word of mouth marketing, these facts are freely given to you. You mustn’t underestimate the power of these personal recommendations. The very spontaneous of the opinion adds weight - it does not feel like ’somebody is trying to sell something’. How are businesses to take advantage of the social networking phenomenon? How can you be sure that the products they are talking about are yours? Well, these sites are against spamming and unauthorized solicitation, so you will really need a “careful” social marketing strategy to make this work for you.
With proper application of just a few proven methods you can see your web traffic explode through social marketing. Follow the right techniques for establishing profiles and getting your message out there and you will reap the rewards of increased traffic to your website. Be careful in dealing with the site, know the rules to avoid them banning you – you can learn more about that at Social Traffic Explosion. You can learn the techniques and methods that will allow you to take advantage of the social networking phenomenon and to become part of the twenty first century version of word of mouth advertising.
Nathan Holland is the owner of AttractableMarketing.com.
For Free Videos on increasing your website traffic through Social Networking, visit http://attractablemarketing.org
