John Carlton - The Marketing Rebel

In business, copywriting is one of the more under appreciated, yet vitally important skills. We usually attribute a business’ success with its CEO’s, presidents or marketing people, but have we ever considered the lowly copywriter? Let me introduce you to John Carlton, master copywriter and Marketing Rebel.

Though one of the main forces behind some of advertising history’s greatest marketing campaigns, recently, John Carlton has chosen to avoid the spotlight and remain anonymous. This, despite being the world’s most sought after and highest paid copywriters today.

What no one can dispute, however, is the fact that John Carlton is one of the world’s finest freelance copywriters. He earned his great reputation after 20 years in marketing, creating fortunes for other major corporations.

A business without good copy is most likely to fail due to lack if interest. With this, copywriting has been said to be one of the cornerstones any business.

For a business to thrive, it needs customers. How does a business get customers then? By putting out great copy material to impress them and lead them to the business. And we all know that businesses need customers just as we need air and water.

Some may argue that it’s not copy that attracts customers, but through advertising. Whether it be via expensive ad campaigns or low key viral marketing. Many people feel that the reason the most successful businesses do well is because of its advertising campaigns or unique marketing strategies.

Great copywriters are what makes successful ad campaigns, work. Same goes with viral marketing, or traditional marketing. They are the creative driving force behind the world’s best ad campaigns and marketing techniques and strategies.

John Carlton’s skills as a copywriter have no equal. And what makes him even more cool, is that he gives advice and lessons for way less than what he charges. Sometimes, for free even.