Simple Tips On Simple Web Design And Marketing

Here are some suggestions for those checking out effective web design and marketing:

- Pay Freelancers To Make Software For You And Give It Away Free. This can work very well indeed. Research the most popular freeware PHP scripts; can come up with an addon you could get developed and have your own backlink put in it?

- Beware The Latest $49/$97/$149 Software. There are hordes of internet marketers who’ve realised that a good method of earning money on the web is to hustle other internet entrepreneurs, as there are a multitude of them. This often is done by packaging up, in a service or software, an idea that was novel six months ago. By the time Joe WebMaestro gets to hear about it, it’s on the way out. Research it thoroughly before coughing up money for it. Look for independent reviews.

- Be Controversial; pick on a few sacred cows. The net is used by many folks who enjoy pointing out how other people are wrong. You can use this to your advantage to get publicity. It would help, of course, if you truly believed what you were saying.

- Set Up A Site In Minutes. Wordpress can be installed in moments from the Fantastico section of Cpanel on a lot of webhosting accounts. It allows a non-pro to put their thoughts on the internet easily. You then should get a search engine optimised theme for it; this will make Google index it properly. Such softwares are free; you needn’t pay for them.  

- Use A Popular, Inexpensive Web Host. Here are a few winnowing criteria: Google PageRank of at least 5. Send them an email or two. See how long it takes to get a reply. They should have a forum (another indication of popularity and customer support). Umpteen features offered (MySQL databases, Cpanel, Fantastico). Recent positive reviews in webmaster forums. Offers Linux servers (Windows costs more, and offers less). Fee per month can be as low as $10, and still have all the features above.

- Useful Software: 1. Easy Text To HTML Converter. This software can batch convert text files to HTML. See also: dirHtml. WordCleaner can convert Microsoft Word documents to HTML. 2. WinSCP. This is a very clever piece of FTP software. 3. AXS Visitor Tracking System. A very high-spec hit counter. 4. Port 2096. If you have CPanel on your webhost, yourdomain.com:2096 is the internet address of your email accounts. 5. Netscape Communicator 4.8. This has a very good email client (Netscape Messenger) and a handy freeware WYSIWYG HTML editor (Netscape Composer) in it.

- Submit Articles To Article Directories. What you need is a service or a software that will do this for you automatically. Submission by hand is soul-destroying. Ask in web marketer message boards about the latest softwares and services.

- A Super-Simple Site In An Emergency: Use a text-to-html generator to create net pages from text files. Then use an index generator to make an index HTML page of these files. Tart these pages up in a WYSIWYG web page editor. Then FTP upload them to your webhosting account. Voila! A super-simple web site. Want something more professional?  Get a net hosting account with Cpanel and Fantastico. Look for the ‘Wordpress’ option in Fantastico, and install it. Then acquire a search engine optimized theme for your blog; the default install isn’t search engine friendly.

I hope these few simple suggestions will be of some use to you in getting worthwhile web design and marketing done efficiently.

About the author: Nick Svengali is an author for web designers and UK consolidation loans web sites in London, UK.