The Keyword Phrase: Do they identifiy your niche market?
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The Keyword Phrase How Important Is It to your niche marketing efforts?
There is much controversy on whether keywords and keyword phrases are still needed. Well if you are going to use article marketing as your marketing vehicle you will need to learn the basics of how keywords work. A niche market is a subset of the market on which a specific product is focusing on. Lets take for example we are looking for specific information about article marketing services, the most broad market would be marketing , then your niche would be article marketing . This information could also be under the broad marketing of Internet marketing but your niche would still be article marketing. My keyword list would be generated from the two words “article” and “Marketing” combined together. If you have not identified what your market and what products you are trying to sell within that market, do not waist your time writing articles yet. You need to complete step #1 if you want to be successful.
#2 - Once you have identified what your niche market is you can now focus on creating your keyword phrase list. First thing I want you to do is go to Google adwords and sign up for a free account. It’s free to join and their keyword generation tools are exceptional. .
Here’s a link to their tool: https://adwords.google.com/select/KeywordToolExternal
These free tools are very easy to use, lets use “marketing” for our example. Enter this phrase into the box that says Enter one keyword or phrase per line: Go ahead and try it, the keyword phrase results will would be way to competitive and non-specific to have any effect say if my niche market was article marketing. Let be more specific and enter the keyword phrase “article marketing” , Now were talking! This phrase is not near as competitive and has 100’s of key word phrases you would start building a key word list for articles about article marketing. Of course this is only an example you could use this technique for any market. What you want to do now is download the resulting list to you PC, I always Microsoft excel to help build my lists but any software that you can store your results would work well. You will now need to prioritize and weed out phrases that are too competitive or have a very low monthly search volume, so pay close attention to the two columns in the report that have the headings “Advertiser Competition” and “Approx Search Volume:” respectively.
Pay very close attention to the green bar in the advertiser competition. Look at the box and if the color is green and extends more than half way across the box, delete it or put it at the bottom of your list. I personally have had the best luck concentrating on key word phrases that the green in the rectangle box is less than ½ and the search volume listed is over 1000.
Well folks, its time to start writing your articles {I recommend you just start writing what ever comes to your mind then refine your article, it’s a bit like brain storming and works for me so I can get all my ideas on paper. It has been my experience it is better to just start writing your topic and let your expertise flow into your words before you worry about inserting your key words or keyword phrases.} Concentrate on writing articles that are from 300 to 600 words. It has been my experience that that the search engines seem to like content of this size and people tend to read your entire article without getting bored. And just click on to somewhere else. After you have written down your ideas its time to refine your article by inserting at least two different keyword phrases that refer directly to your articles content. Make sure you only repeat a keyword or keyword phrase every 100 words no less or you could penalized by the search engines for what is called “keyword stuffing” Lets use the key word phrase “crappie fishing tips” I could only insert this phrase or any variation that had the exact first words every 100 words . If your article was say 600 words in length, then you could use phrases that had the exact words “article marketing “ six times. {You can mix up your keyword phrases so each word is not exactly the same but be careful. Of course if you get creative you could vary your words so they are not exact and get even more value out of this same phrase.}
Good luck on your article marketing endeavors ! remember keywords and keyword phrases are very important to identify your niche market when you write articles.
Mark Fleagle owner of the article-miracle.com is an expert author at Ezinearticles.com and a silver member at Searchwarp.com Learn how to increase your website traffic using article marketing the right way! Learn why the most successful website owners have migrated to Article Marketing Automation Details Here: http://www.article-miracle.com
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